World Vapers’ Alliance Protest for the “Misperception Epidemic” on World Vape Day 2024

The World Vapers' Alliance (WVA) have come forward to warn smokers about the rampant "misperception epidemic" around tobacco harm reduction. Recently, research revealed by Ipsos for the think tank 'We…

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Misconception Amongst UK Smokers on the Belief that Vaping is as Harmful as Smoking – 2024

E-cigarettes are less harmful to users than traditional cigarettes, however due to public health and media reports often overstating the potential risks of vaping and drawing misconceptions, UK smokers are…

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