The world’s largest international vaping technology and manufacturing company, Smoore, has rejected collaborating with brands that advertise their products with flavours, names and designs which are considered appealing to children.
The announcement came during the UK Government’s consultation on e-cigarettes and tackling youth vaping, with Prime Minister Rishi Sunak presenting changes that include restricting flavours, introducing a national vape tax and even placing a ban on disposable vapes. Elfbar have already responded to these changes, with more brands likely to follow.
Smoore’s prohibited flavours
The extensive list of flavours Smoore so far has identified as being ‘child friendly’ are as follows:
- Skittles
- Rainbow
- Cotton Candy
- Donut
- Gummy Bear
- Bubblegum
- Slushy
- Starburst
- Pink Pop
- Ice Cream
- Milkshake
- Popsicle
- Starry Violet
- Reindeer
- Snow
- Christmas
- Fruit Smash
- Dr Reptile
- Sour Patch
- Oreo
- Jolly
All of the companies affiliated with Smoore must undertake a root and branch review to ensure that none of its products or those of its customers on the OEM (original equipment manufacturer) and ODM (original design manufacturer) side of its business could be seen as child-friendly. If a brand owner fails this review, Smoore will work with them so that immediate corrective action can be taken. However, if the brand doesn’t agree to cooperate on these changes, Smoore may terminate the partnership.
Smoore, owner of premium vape brand manufacturer Vaporesso, are also currently creating a vape flavour system to monitor the market for new and upcoming flavours that could be considered as appealing to people under 18.
Smoore’s strategy director, Rex Zhang, said “the vape industry represents the best chance the world has ever seen to eradicate deadly cigarettes and we cannot allow this opportunity to be squandered. Vaping was invented for this very purpose and we need to ensure that it is focused on the adult smoking market.”
In further efforts to prevent child-friendly products from being sold, they have distributed a “no-fly list” to retailers and distributing companies on which manufacturing companies to avoid. “We want other companies to follow our lead on this because we have to ensure that we stop young people vaping and we strongly believe that this must happen regardless of what the government ends up doing.”
“It is only by uniting as an industry from beginning to end and making a clear commitment to doing all in our power to tackle youth vaping that we will be able to achieve this. The UK has always been seen as a world-leading example in fair and proportionate regulation of the vape industry and let’s not give them any reason at all to move from that position.”
