Stoptober Campaign to Advertise the use of E-cigs

Stoptober Campaign to Advertise the use of E-cigs

The UK has a very open minded approach towards the use of E-cigarettes as aid to help quit smoking, and it shows with them being featured more openly than in previous years in the annual Stoptober Campaign.

The Stoptober Campaign is an annual event organised buy the National Health Service (NHS), and its motive is to entice smoker to quid smoking throughout October. In doing so it raises hope that it will encourage smokers to stop smoking full stop. The campaign offers a number of guidelines and options to people wanting to stop. Among these options, the NHS recommend a number of types of behavioral support as well as the use of Nicotine Replacement Therapies (NRT’s).

E-cigarettes are now advised as a quitting method.

In the campaign from last year, E-cigs were mentioned within the suggested methods for replacement therapies. According to statistics they were the sought after method used by about 53% of participants, making them the most common method for a quitting aid. With there popularity last year, e-cigs are now playing a more solid role within this years campaign, and for the first time ever, they are being featured in the Stoptober campaigns TV adverts.

As mentioned in previous articles, results obtained from previous studies have shown that e-cigs are a smokers preferred method to quid, because they copy the actions of smoking a cigarette, making the cross from smoking to vaping relatively easier than quitting cold turkey.

On a more adverse note however, the UK’s National Institute for Health and Care Excellence (Nice), released a guidance with a less enthusiastic tone. “Nice” is pressing GP’s to make smokers aware that there is a lack of evidence to show the benefits and risks of e-cigs. This guidance was passed out in spite of the facts that there have been more recent studies released supporting the PHE’s claims, showing that e-cigs are drastically safer over cigarettes.

Studies keep showing E-cigs are safer that Cigarettes

A report was published by Dr William E Stephens from the University of St Andrews in the UK entitled, Comparing the cancer potencies of emissions from vapourised nicotine products including e-cigarettes with those of tobacco smoke. The report looked at the risks entailed from inhaling vapour over cigarette smoke. The final data collected , which was released on BMJ Tobacco Control, shows clearly that the cancerous risk from using e-cigs is 1% that of smoking cigarettes.

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